problem of Korean beer

Fiery food, Boring beer

“Korean beer is truly the worst beer in the world.”
“I think that the CASS s-HITE and OB all taste pretty much the same, bad.”
“Korean beer is the worst in Asia.”

“korean beer is animal’s pee” –in www.ratebeer.com-

	Korean beer is too watery

 

Unlike hot and exciting Korean food like salted kimchi and live squids, Korean beer is too flat. Last year, <economist> write an article about Korean beer. They criticize Korean beer. After magazine was published, Many Korean agreed that article. People felt something wrong in Korean beer and they want to know what problem is.

Current countries that have developed beer release many kind of beer such as lager style or ale style. Because they have diverse company of scale and larger beer company release beer for a few maniac. That was good case that consumer can choose diverse beer and company can develop their recipe and technology in intense competition

They did not want to take lisk (poor diversity)

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Korea beer market place divde in OB and hite

In comparison, Korea beer market place only divides in OB and Hite. They can’t satisfy consumer because of diverse taste. Two Korean beer companies said that many people in Korea prefer lager style that has cleaned taste and refreshment, and that is why they only made lager style. But beer expert’s opinion is different. Expert said that Lager style beer is easier to manufacture in quantity than ale style beer and ale style beer’s cost price is more expensive than lager style’. They only look near future. Because of imported beer, Koreans didn’t drink only Korean beer. Some of them may prefer ale style to lager style.        

‘Queen’s ale’ is ale style beer, not lager style

                                               Because of this problem, ‘Hite’ released ale style called ’queen’s ale’. This change is very good phenomenon. To extend consumer’s choice, Government has to lower the barrier to entry for small and medium firm and revision the liquor tax law..

The liquor tax law for larger company

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They are great chef and have delicious ingredient. But they only cook French fries (taste)

 “Korean beer is no taste than North Korean beer” – Daniel Tudor (England journalist)

This article is criticizing Korean beer in <Economist>. After this article was known as many Korean, Many of them agree that article. Consumer feels difference of taste, but larger company said that their recipe and technology didn’t have problem.

                                                    Beer’s main ingredient is malt. Malt is very important to beer fermentation. Malt is more expensive than corn and rice. Some people said Korean beer company use little malt and more sub ingredients such as corn and rice. Beer companies said that they use 50%~60% malts. But we don’t know company recipe. So, we don’t know what correct is. And company didn’t get an answer about difference of taste between Korean beer and imported beer.

And company didn’t get an answer about difference of taste between Korean beer and imported beer. Expert said Korean beer’s taste by beer suds. Beer suds manage taste and carbonic in beer. Imported beer generates carbonic acid in process. So their beer suds keep a long time. But Korean beer is artificially injected by machine. So beer suds are quickly disappointed.