world beer

America – Miller

Miller is made in the Miller company. This beer is smooth so it is very popular in Korea especially for woman. It is so famous to make the world ‘Miller Time’. It uses cold-filtered method and does non-heat-treatment.

Japan - Asahi

Asahi is a second beer company in Japan. This beer is strong barley flavor comparatively.

It is one of the most popular world beer in Korea. They made Asahi super dry using inverse concept. They used existing beer manufacturing conversely.

Ireland – Guinness

Guinness is black beer. Irish usually eat fish & chips with black beer. Because they use mixed malt and roasted barley, it is dark chocolate color and soft like velvet. And it is coffee flavor with fine bubbles.

Netherlands - Heineken

Heineken is the fourth largest beer company in the world. And they exported to foreign countries for a long time. There is an Heineken beer experience exhibition in Netherlands. Heineken is pale golden color and formed proper bubbles but disappeared quickly.

Germany – beck’s

German is the best beer consumption per one person in the world. German is well known for beer festival. Beck’s beer is most exportation in Germany. Its degree of alcohol is 5%. When we eat this beer, it remains bitter taste.

Kind of Makgeoli

Kind of Makgeoli

There are many kinds of Makgeoli in Korea. Different regions have different Makgeoli. Each Makgeoliis influenced by a culture of each region. Now we introduce various Makgeoli in Korea.

Seoul – Jansu Makgeoli

This is Jansu Makgeoli. It is most popular in Korea. It’s made in Yeongdeungpo. It is harmonized with sour, sweet and bitter taste. So many people enjoy drinking Jansu Makgeoli

Gyeounggi –

Edong Makgeoli

 This is Edong Makgeoli. Edong is name of region, not meaning ‘moving’ in Korean. It is made in Pocheon. Groundwater in Pocheon is very clean. That’s why Edongmakgeoli is popular in Korea.

Gangwon–

Corn Makgeoli

It is corn makgeoli. Corns are specialized in Gangwon. It is made in Jeongseon. It’s more sweet  than others because of corn. Long ago, farmers have been drinking it while they are farming

Jeonla –

Sweet potato Makgeoli

It is made from purple sweet potatoes. These are effective in preventing aging and also have anti-cancer effect. It is made in Okcheon. Meaning of Okcheon is ‘pure water like jade’. Because of pure water, taste of Makgeoli is really good.

Jeju–

Tangerine Makgeoli

One of popular thing in Jeju is tangerine. We can taste sweet tangerine and makgeoli together. People who don’t like alchol can drink more easily.

Chungcheong-

Lotus Makgeoli

It is made in Sinpyeoung. Sinpyeoung have been made makgeoli since 1933. It is made from white lotus leaves. Its taste is simple and cool. 

                                            -Kate-

Gimlet & Martini

Martini cocktail

There is a lot of origins about Martini

It’s one of storys “there is a book of [How to mix drinks], that book introduce martini.

This book was written by who has have nickname Professor, he from the U.S.A. his name is Jerry Tomas (1825-1885)”

Why boys are like Martini?

I think Martini’s tasty is Clean and little bit high alcohol that is why boy like to drink.

How to make

1.     Put some ice in your cocktail glass and make chilling.

2.     Half or 2/3 Ice & 1 and 2/3 oz Dry Gin & 2/3 oz Vermouth and input to your shaker and shake it

3.     Let’s get away the ice for chilling the cocktail glass and pour your martini.

4.     Finished with Garnish

Gimlet

Dry Gin is base of one of cocktail. First gimlet was mixed with lime juice and supply Gin by Mr. Gimlet Marin of E.U.

Gimlet tasty is Lime sour taste and acidity of the base tastes are stinging because

How to make

1.     3/4 Dry Gin & 1/4 lime juice & 1 t-spoon of sugar and input your shaker

2.     Shake it well

3.     Done

history of soju and how to make soju

History of Soju

How Soju was spread to korea

 To know the first time soju was spread in korea , we have to cast back to B.C. 3000. The first Soju was made in the Mesopotamia. After about 4000 years, soju had spread out in East-asia when Mongolia conquered an islamic country. But the time when soju was spread in korea was late Goryeo(고려). When Mongolia army be stationed in korea to go on an expedition to japan, Mongolia army spread hard liquor style of soju to Goryeo and build brewery in their post. Because of Andong, Gaesung and Jeju were the cities stationed by Mongolia army, they were famous for traditional soju.

Soju becomes popular

Soju started to become popular under the rule of Japanese imperialism. Japanese imperialism built brewery throughout korea. The first Soju factory in korea was "Joseon Soju" built in 1919.

In 1964, Korea government implement "Grain Management Act“. Because of this, it was hard to make hard liquor style of soju. So Soju company made soju with dilution of spirit. Consumption of this type of Soju had been increasing continuously because it was inexpensive as well as easy to keep it. So this type of soju was positioned as popular alcohol.

The most famous Soju company is Jinro. Jinro was built by 장학엽 in 1924. Since this company took first place in the domestic acohole market, Jinro soju was positioned as a no.1 soju company in Korea.

From 35% to 15.5%

 The first Soju produced by Jinro in 1924 was 증류주 and the alcohol proof was 35%. But in 1965, Soju which is like present type of soju stared to become popular. In 1965, the most common alcohol proof of Soju was 30%. But, Soju's alcohol proof had decreased from 30% to 25 for 25 years and it became general soju well-known for Korean. In 1998, Jinro newly released 23% soju named "참이슬“. Because of this product, many other companies tried to do their best to decrease the alcohol proof of theirs. In 2010, Jinro released soju with 15.5%. However it was blamed because the alcohol proof was too low to be called as Soju. But most women was attracted by the low alcohol Soju.

The way to make soju

There are two methods to make Soju. One way is distillation and another way is dilution.

The first way to make hard liquor is following below.

◎ Mix brewage and water

◎ Apply heat to the water mixed brewage and distil it.

The alcohle proof of soju which is made by this method is about 40~50%. Andong soju and Munbaeju are the most well-known hard liquor in Korea.

 Another method is dilution.

The way to make soju like today is following below.

◎ Boil brewage several times

◎ Get high concentration grain alcohol by boiling brewage

◎ Mix high concentration grain alcohol, water and other additives.

The most popular soju we usually drink is made by this method.

food with beer.

 

Koreans think that beer is high-calorie drink, but beer’s calorie is quite low.

 

 

there is so many food that we eat with beer. In

korea,  koreans like eating fried chicken with beer.

So ‘chi-maek’, the new word was formed. And sausage, fried potato, corn cheese, peanut, nacho are also popular. Like this, people prefer to eat oily food.

 

But, in fact, cold beer interrupts digestion of high fat food. So, people who have weak digestive function had better avoid oily food.

Recommended food with beer

 

 Tomato-Salmon salad.

 

Smoked salmon is good for beer’s smell. And tomato prevents vitamin loss caused by alcohol of beer. This salad is best choice for healthy food with beer.

 

 

Fruits

 

Fruits supply vitamins and enrich the smell of beer.

For example, apple is good for soft and aromatic beer.  And banana is good for dark beer that.

For the Makgeolli's Globalization

For the Makgeolli's Globalization

Because ‘Korean Wave’ and government’s ‘Korean Food Globalization project’, Makgeolli was able to grow shaply since last 3 years. But export as well as domestic needs is decrease recently. The reason is that We didn’t forecast japanese market which major percentage of Makgeolli’s export and didn’t adjust foreign market’s diversity. Also That is reason, Japanese traditional alcohol, The Sake’s success. So now, How we’ll do that Makgeolli’s Globalization?

Makgeolli’s cultural side is important

The most highlighted part is Makgeolli’s function, that is lactobacillus anticancer effect and skin care, when Makgeolli boom happened. Although those function were effective to creation of demand, those never keep long. Therefore it is the important that Mkgeolli’s cultural side. For examples, Each local Makgeolli's history, Makgeolli's glass called 'Sabal' and Sharing the Korean's joys and sorrows.

We have to make Makgeolli that goes well with both Korean foods and foreign foods.

Review the past Makgeolli contents of promotion, That was constantly talked, Makgeolli goes well with Korean food. That is correct. But we were too much focus on Korean foods so that we give people in other countries for example, French, Italy, Japanese, and Chinese, a mistaken impression of that Makgeolli isn’t not goes well with foreign foods. We haven’t to build a wall around Korean foods category to Makgeolli.

Focus on Makgeolli’s uniqueness

Korean Makgeolli industry and culture have a lot of appeal point than foreign alcohol. Makgeolli have some carbonic acid, dietary fiber, vitamin and beautiful ivory color. Especially the carbonic acid and ivory color is most important feature. Strawberry or some others fruit Makgeolli is good. But for the globalization, we have to focus on the original Makgeolli’s feature, like a Sake was did it

Grow the domestic market

Before the globalization, We have to grow the domestic market. Because People are still thinking that Makgeolli is cheap and old alcohol, the domestic market didn't growed. If domestic market isn't grow, the globalization isn’t exist. We’ll change our mind to Makgeolli and Manufacturer have to aim making higher grade Makgeolli for domestic and foreign market.

Over the future

From this change, Makgeolli’s cultural side will advance. If All that korean people will become the Makgeolli honorary ambassador, The Makgeolli’s globalization is naturally go along.

Beer Festival

At this page, we will introduce about Beer Festival. What do you think, when you heard this word “Beer Festival”.? Yes, as you know answer is, “Germany”. Germany Beer is one of the best beer in whole world. Did you know how Germany Beer festival is great? OK. I will show you one example. All of Koreans knows about LOL, the most popular game in Korea. This game made the skin for celebrate about Germany “Beer Festival”. As you saw, even most popular game was affected by this Beer Festival. Do you want to ask to me "How did you know that?". Because that skin’s name is “OctoberFest”, that means October+Festival. Did you know? In Germany, there is the Beer Festival in October. So did you feel the great power of the “Beer Festival” in Germany? When you have the time, Let’s go to Germany. And there is very good beer festival in korea, too. It is Chicken&Beer Festival! In this year, 2013 Daegu Chichen&Beer festival was opened during July 18~21. Most of Koreans love Chicken&Beer so festival was very hot. Despite of the big space, there are too much people over that space. Like this, Beer Festival is the big present of modern people and it is one part of our life. Thank you for reading. Cheers!