Insurance ad

I saw insurance ad on the Internet. This ad is AIA life insurance. This advertisement is differentiated with other advertisements. The content of this ad is a careless family go to jungle, and overcome obstacles. I think this ad uses 'The Power of Suggestion'. It uses a metaphor like jungle, shabby safari car, and many wild animals. This ad means we insure many insurances, but if guarantee is poor, the family's future will be dangerous.