Fiery
food, Boring beer
“Korean beer is truly the worst beer in the world.”
“I think that the CASS s-HITE and OB all taste pretty much
the same, bad.”
“Korean beer is the worst in Asia.”
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Korean beer is too watery
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Unlike hot and
exciting Korean food like salted kimchi and live squids, Korean beer is too
flat. Last year, <economist> write an article about Korean beer. They
criticize Korean beer. After magazine was published, Many Korean agreed that
article. People felt something wrong in Korean beer and they want to know what
problem is.
Current countries that have developed beer release
many kind of beer such as lager style or ale style. Because they have
diverse company of scale and larger beer company release beer for a few
maniac. That was good case that consumer can choose diverse beer and
company can develop their recipe and technology in intense competition
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They did not want to
take lisk (poor diversity)
.
Korea
beer market place divde in OB and hite
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In comparison, Korea beer market place only
divides in OB and Hite. They can’t satisfy consumer because of diverse taste.
Two Korean beer companies said that many people in Korea prefer lager style
that has cleaned taste and refreshment, and that is why they only made lager
style. But beer expert’s opinion is different. Expert said that Lager style
beer is easier to manufacture in quantity than ale style beer and ale style
beer’s cost price is more expensive than lager style’. They only look near
future. Because of imported beer, Koreans didn’t drink only Korean beer. Some
of them may prefer ale style to lager style.
‘Queen’s
ale’ is ale style beer, not lager style
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Because of this problem, ‘Hite’ released ale style called ’queen’s ale’.
This change is very good phenomenon. To extend consumer’s choice, Government
has to lower the barrier to entry for small and medium firm and revision the liquor tax
law..
The liquor tax law for larger company
------------------------------------------------------------------------------------------------------------------------------
They are great chef and have delicious ingredient. But they only
cook French fries (taste)
“Korean beer is no taste than North Korean
beer” – Daniel Tudor (England journalist)
This article is criticizing
Korean beer in <Economist>. After this article was known as many Korean,
Many of them agree that article. Consumer feels difference of taste, but larger
company said that their recipe and technology didn’t have problem.
Beer’s main
ingredient is malt. Malt is very important to beer fermentation. Malt
is more expensive than corn and rice. Some people said Korean beer company use
little malt and more sub ingredients such as corn and rice. Beer companies said
that they use 50%~60% malts. But we don’t know company recipe. So, we don’t
know what correct is. And company didn’t get an answer about difference of
taste between Korean beer and imported beer.
And company didn’t get an answer about difference of
taste between Korean beer and imported beer. Expert said Korean beer’s taste by
beer suds. Beer suds manage taste and carbonic in beer. Imported beer generates
carbonic acid in process. So their beer suds keep a long time. But Korean beer
is artificially injected by machine. So beer suds are quickly
disappointed.
